Today I want to analyze my newfound favorite influencer, Mik Zazon, on how she uses public relations. I love Zazon because she cares about fitness and health, but she’s not worried about having a perfectly “sculpted” figure like society says we should (she used to be, which led to many eating disorders that she is extremely open about). She’s normal and downright beautiful, and she wants all of her followers to see themselves that way, too. As you probably know, not all who work out regularly and eat healthy look like they’ve been chiseled from marble, and Zazon is a breath of fresh air. She’s seriously amazing — do yourself a favor and check out her Instagram here.

Her Brand

Normalize Normal Bodies

Mik Zazon’s mantra

Zazon knows how to make a brand for herself. She’s got the whole satisfying aesthetic look thing down on her Instagram, which is surprisingly important these days (maybe for nothing more than looking like you have it all together, but whatever). She’s also got a nice look to her website.

More importantly, Zazon’s mantra — #normalizenormalbodies — is part of every post and video that she makes. She never strays from that mantra, and repeats it so often that even though I am a new follower of hers, I will remember it for a long time. Perhaps that’s partly because it resonates so much with me, but she definitely deserves credit for how dedicated she is to that mantra.

Transparency and honesty is key to Zazon’s brand, and I believe that is a big part of the reason why she’s become so influential. Society is tired of being lied to, which makes transparency — in my opinion — the best PR tactic out there. A quick look at her social, and you’ll see how transparent she truly is. She has posted about asking photographers to keep from photoshopping her photos (probably mostly a personal thing, but hey, there’s that mantra coming into play again). She speaks out about her eating disorder, in detail. She gives advice, but regularly reminds readers that she makes the same mistakes, too. The list goes on, really.

her Response to crises

Recently, Zazon made a post on Instagram that had a little bit of backlash. She has taken it down since, so you won’t be able to find it and I really can’t remember what it said. However, I do remember her responses.

The first thing that she did was respond to many of the angry people who commented on the post, trying to explain what she meant in the post while also responding to their concerns. She was kind in her comments, but more importantly, she was willing to admit that she had said some things wrong and apologized.

Later that day, she posted a video on her Instagram story further explaining herself and trying to clear the air behind the post.

When that didn’t calm the angry people, she posted on her story that she would be taking the post down. She briefly noted that it had been a hard day, and that she thought it would be best for everyone to remove it entirely.

While this was a small crisis, it was interesting to watch how Zazon handled it. For an influencer, I think she did the right thing. She tried to talk through it with her audience, through personalized comments and a video to everyone. She wasn’t rude. And, while most people would take down the post quietly, Zazon made an announcement that she was doing so and why before going through with it. This is important to keeping up with her transparency.

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Basically, Mik Zazon is great in so many areas, but conducting her own PR is one of them — and she may not even know it!